How Everdale, a vegan burger and gelato shop tucked next to industrial Springvale, grew gross sales by 44.6% in three months. And built the system to keep going.
Everdale is a vegan burger and gelato shop in Springvale. Great food, distinct point of view. But the location was a hurdle. Tucked next to industrial blocks, foot traffic alone was never going to fill the seats.
Most vegan branding leans on what it isn't. Meat-free, dairy-free, guilt-free. We took the opposite angle.
"Vegan food shouldn't just be the alternative. It can be its own speciality. A unique style of food worth travelling for."
Once that positioning was clear, every ad, reel and visual had a single job: prove that Everdale's food is worth the trip.
This wasn't a single video that went viral. It was a system designed to keep working long after the first wave of traffic.
Generating reels with local foodies didn't just drive a spike. It expanded Everdale's reach into the right audiences over time. Long-term collaborations meant the message stayed clear: this isn't a meat substitute, it's a destination.
As online orders grew, Everdale needed somewhere to send people. We built a website that did three things: explain who Everdale is, drive online orders, and capture data that builds long-term value.
The free-gelato sign-up CTA pulled in hundreds of email addresses, giving Everdale the foundation for future email campaigns and a direct line to its most engaged customers.
Three months in, gross sales were up 44.6%. More importantly, the lift didn't fade. The business kept running at higher revenue because the system kept producing. Daily creative, targeted ads, ongoing creator collabs, and a website doing real lead-capture work.
This isn't a one-off win. It's a continuous system that puts Everdale in the right light, every day.
Book a free 30-minute audit and we'll show you exactly where AI marketing, ads and creative could move the needle for your business.
Hey! Need a hand with anything?
AI Assistant
Drop your details below: