Our Clients
Companies We've Worked With
About InterMeta
InterMeta is a small agency in Springvale, Melbourne. We do two things: run Meta ads on Facebook and Instagram that bring in leads for small and medium businesses, and build custom AI automation that answers enquiries, follows up, and books the work in.
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What We Do
We build and run Facebook and Instagram campaigns that bring in enquiries. We write the ads, set up the tracking, watch the numbers daily, and cut what is not working. Our clients have seen real growth in sales, revenue, and time saved.
Leads are useless if nobody answers them. We build custom AI systems that reply to enquiries, follow up the ones that go quiet, book appointments into your calendar, and handle the admin in between. Built for your business, not off the shelf.
Real Results
The automation answers enquiries and follows up around the clock, including weekends
Repetitive admin stops eating your day so you can focus on the work that matters
One system handles the work without adding another salary to the books
See the actual businesses we have helped grow with Meta ads and automation
Our Approach
We learn who your best customers are, what they search for, what they respond to, and what makes them buy.
We design the Meta ad approach: the messaging, creative direction, targeting, and the funnel that turns clicks into enquiries.
AI driven automation qualifies and nurtures every lead, so the ones ready to buy are followed up in seconds and the rest are warmed up over time until they are.
We put your existing customer base back to work. AI driven automation reaches out to past clients and dormant leads, revives the relationship, and wins back people who were ready to buy but slipped through the cracks.
We map how your business actually runs: the tools, the team, the daily workflow, and where the bottlenecks are.
We pinpoint where time and money leak in admin, follow up, booking, and customer communication.
We write automation that connects to the software and processes you already use, not a replacement that forces you to change.
We quantify the time and cost savings, show you a working demo, and you decide if it stacks up before anything goes live.
You do not rise to the level of your goals. You fall to the level of your systems.
James Clear, Atomic Habits
That is the whole idea behind InterMeta. We build the systems that grow a business: the ad system that brings the right leads in, and the automation system that answers, follows up, and books them. Get the systems right and the growth follows.
The Person Behind InterMeta
Founder, InterMeta
Don Seo is the founder of InterMeta, based in Springvale, Melbourne. He builds Meta ad campaigns and custom AI automation for small and medium Australian businesses, with a focus on writing code that fits real business processes and pipelines, including lead generation, follow up, and booking.
Before InterMeta, Don spent five years in radiation oncology, and three years in the automation and AI space within radiation oncology at GenesisCare, one of Australia's largest cancer care providers. In that role he built and managed automation workflows that used AI to outline organs and tumours in CT imaging, work that was eventually rolled out across GenesisCare's Australian operations. That experience taught him how to design careful, reliable automation for high stakes environments, and how the same disciplined approach can remove repetitive work from everyday businesses.
He also ran Meta and TikTok ad campaigns for food businesses around Melbourne. Those campaigns showed him the other half of the problem: the ads could bring in leads, but the leads often sat unanswered because the owners were busy running the business.
That is why InterMeta combines both. Ads that bring the leads in, and custom automation that answers them, follows up, and books the work. Two jobs, done properly, for businesses that do not have a marketing department.
Our Clients
How We Work
Every engagement covers four bases. Here is what each layer delivers.
30 minute conversation, free. We learn what's broken, what's working, what your team has tried.
We talk to the people doing the work, not just the people buying the work.
Everything we heard, summarised. You read it back to make sure we got it right.
One sentence on what success looks like 12 months from now.
Clear diagram of agents, integrations, and data flows before any code is written.
What we'll build, what we won't, and where the boundaries sit.
Quick wins first, foundational pieces second, polish third.
Line by line pricing in plain language. No padded margins.
Trained on your SOPs and brand voice. No off the shelf templates.
CRM, Drive, Slack, Workspace, Make, n8n. All wired in cleanly.
One screen for the team to see what's happening across every agent.
Feedback to deployed change in days. Loops closed weekly.
Performance review, agent retraining, prompt updates every month.
Slack or email. You talk to the person who built it, not a ticket queue.
We agree response times up front and stick to them when something needs fixing.
Quarterly review of what the work returned, with a plan for the next 90 days.
How It Works
Our work emerges from understanding, not assumption. Here's how an engagement unfolds.
A 30 minute conversation, free. We listen for what's broken, what's already working, and what your team has tried. No slide deck.
We map a system tailored to your specific workflows and stack. You see exactly what you will get, what we will touch, and how the investment breaks down before you commit to anything.
Weekly cadence with a shared dashboard. You see progress, raise concerns early, stay involved. The system ships in stages, not at the end.
Monthly tuning, quarterly strategy review. We evolve with your business, adding agents and refining prompts as your needs grow.
Book a free 30 minute call with Don. We will tell you what the ads and automation would look like for your business. Pricing is custom and quoted to fit your scope.
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