Zapier vs Make for Australian Small Business

Feature Comparison

Zapier vs Make vs Agency

A side by side look at what each option offers Australian small businesses. We have included the agency option because it is what most owners actually need.

Feature	Zapier	Make	InterMeta Agency
Starting Price (AUD)	~$30/month (Starter)	~$15/month (Core)	Done for you (all inclusive)
Free Tier	100 tasks/month	1,000 operations/month	Free 30 min consultation
Ease of Use	Very easy. Point and click	Steeper learning curve	Zero effort. We do everything
Integrations	7,000+ apps	2,000+ apps (but HTTP module covers gaps)	Unlimited. Custom API integrations included
Complex Workflows	Limited branching and logic	Powerful visual builder with routers	Any complexity. We build it for you
AI Capabilities	Basic AI steps (ChatGPT, etc.)	AI modules available	Full AI agents, voice, content, lead gen
Maintenance	You fix it when it breaks	You fix it when it breaks	Monitored and maintained for you
Support	Help docs and chatbot	Community forums and docs	Dedicated team, same timezone (AEST)

Pricing in AUD

What Each Option Costs Australian Businesses

Approximate pricing in Australian dollars. Zapier and Make bill in USD, so the AUD amount fluctuates with the exchange rate.

Zapier

~$30 AUD

per month (Starter tier, billed annually)

750 tasks per month
Multi step automations (Zaps)
7,000+ app integrations
Easiest to learn and use
You build and maintain everything
Costs grow quickly at higher volumes

Make

~$15 AUD

per month (Core tier, billed annually)

10,000 operations per month
Visual workflow builder
More powerful logic and branching
Better value for complex workflows
Steeper learning curve for non technical users
You build and maintain everything

InterMeta Agency

Done For You

all inclusive, fully managed automation

Unlimited automations and workflows
AI agents, not just app connections
Built, monitored, and maintained for you
All tools and platforms included
Dedicated support in your timezone
Simple onboarding, no lock in

Best Use Cases

Which Option Fits Your Business?

Each tool has strengths. Here is an honest guide to which one suits your situation.

Zapier is Best For

Simple automations, fast setup, non technical users

Connecting two or three apps together (form to spreadsheet, email to CRM)
Business owners who want to DIY simple automations
Low volume use cases (under 750 tasks per month)
Getting started with automation for the first time

Make is Best For

Complex workflows, higher volume, technical users

Multi step workflows with branching logic and data transformation
Businesses with someone technical on the team
Higher volume automations where Zapier gets expensive
Custom API connections and data processing

InterMeta is Best For

Business owners who want results, not another tool to learn

Business owners who do not have time to learn automation tools
Businesses that want AI powered automation (agents, voice, content)
Anyone who has tried Zapier or Make and given up
Companies that need someone to maintain and improve their automations

Both Require You to Do the Work

Zapier and Make are great tools. But they are still tools. You need to design the workflow, build it, test it, monitor it, and fix it when it breaks. For busy Australian business owners, that is another evening project that never gets finished.

Hours spent watching tutorials and reading documentation

Automations break and you have no idea how to fix them

Limited to what these tools can do. No AI agents or voice

Costs add up quickly as your volume and complexity grow

Let Us Handle It For You

Common Questions

Frequently Asked Questions

Everything Australian business owners ask about choosing between Zapier, Make, and a done for you agency.

Is Zapier or Make better for Australian small businesses?

It depends on your needs. Zapier is easier to use and better for simple automations. Make is more powerful and cheaper for complex workflows with many steps. For most Australian small businesses doing basic automations like connecting forms to email or syncing CRM data, Zapier is the faster option. If you need more advanced logic, branching, and data transformation, Make gives you more control at a lower price point.

How much do Zapier and Make cost in Australian dollars?

Zapier's paid plans start at around $30 AUD per month for the Starter tier with 750 tasks. Make starts at approximately $15 AUD per month for 10,000 operations. Both offer free tiers with limited usage. Make is generally more cost effective for high volume automations because their operation counts are more generous. However, both bill in USD, so the AUD cost fluctuates with the exchange rate.

Can Zapier and Make integrate with Australian business tools?

Yes. Both platforms integrate with popular Australian business tools including Xero, MYOB, and most common platforms like Google Workspace, Microsoft 365, Slack, and HubSpot. Zapier has more integrations overall with over 7,000 apps. Make has fewer integrations but supports deeper customisation through its HTTP module, which lets you connect to virtually any API.

Do I need coding skills to use Zapier or Make?

Zapier requires no coding for most automations and is designed to be used by non technical people. Make has a steeper learning curve and while it does not require coding for basic workflows, getting the most out of it often benefits from some technical understanding. If you have no technical background, Zapier will feel more approachable. If you or someone on your team is comfortable with logic and data structures, Make offers more power.

Why would I use an automation agency instead of Zapier or Make?

Both Zapier and Make are tools that still require someone to build, maintain, test, and troubleshoot your automations. An agency like InterMeta handles everything for you: we design the workflows, build them, monitor them, fix them when they break, and optimise them over time. You get the benefits of automation without spending your evenings learning how to connect apps. For business owners who want results without the DIY, an agency is the smarter path.

What happens when a Zapier or Make automation breaks?

When an automation breaks, and they do break, you need to diagnose the issue, fix it, and rerun any failed tasks. This requires understanding error logs, API responses, and data mapping. If you are not technical, a broken automation can mean hours of frustration or days of lost data. With an agency, broken automations are fixed by the team that built them, usually within hours, without you needing to touch anything.

Zapier vs Make for Australian Business