A 20-year legacy meets a new generation.

Authentic Asian street food, kept uncompromised.

Golden Age is a takeaway shop in the heart of Springvale that's been feeding Melbourne for over twenty years. While most Asian eateries soften their recipes to chase a westernised palate, Golden Age has stayed loyal to the street food it was founded on. A kind of diversity and authenticity that's genuinely rare in the city.

The catch: most of their loyal customers were from an older generation. Without a younger audience walking through the door, the shop was at risk of being one of those quiet legends nobody under thirty knew about.

A loved local. Invisible to the next generation.

The product was already exceptional. The problem was positioning. Golden Age needed a way to introduce itself to a younger, social-first audience without losing the older customers who'd kept the lights on for two decades.

Building a social presence that speaks to a younger audience while honouring the brand's twenty-year history.

Four moves that moved the needle.

We didn't reinvent Golden Age. We made sure the right people saw what was already there. Here's what we ran:

The Fried Kimchi Banh Mi.

It became the unique selling point Golden Age never had. Springvale's banh mi scene is crowded, and most shops were within a few dollars of each other on the same recipe. Once we put a properly fried kimchi banh mi on the menu, the shop had something nobody else in the suburb was making.

Then the YouTubers found it. Food creators started filming it, posting it, ranking it. The seasonal promotion turned into a full-blown signature.

A clear answer to a real problem.

That positioning gave every ad, every reel, and every collab the same north star. Once the message was right, Meta's targeting did the rest. Putting Golden Age in front of exactly the people who'd been quietly waiting for a place like this.

Sales caught up with the story.

Looking at the sales comparison, the angle of advertising drove revenue up by as much as 88% on peak days. Across the year, the average came in at a 60% revenue increase from where Golden Age was before InterMeta started working with them.

Sales comparison showing growth across multiple periods after the campaign launched.

When orders surge, the kitchen has to keep up.

Growth created a new problem. Order volumes climbed, every customer wanted their banh mi a different way, and the old chain. Order, make, pack. Wasn't built for the rush.

InterMeta worked with Golden Age to redesign the takeaway bag so it solved two problems at once:

1. A printed ingredient checklist on every bag, so the person taking the order ticks exactly what the customer wants. No miscommunication, no slow-downs.

2. A signature bright yellow that turns the bag itself into street marketing. When customers eat in Springvale, the bag is the billboard. Curiosity, social proof, and a new kind of normal.

The signature yellow bag. Operational tool and walking advertisement in one.