How Sami Strategy replaced manual websites, blogs and tender tracking with a stack of AI agents. Freeing the director to focus on what they're best at.
Sami Strategy is a strategic consultancy known for shaping projects, securing funding, and helping organisations navigate complex decisions. The expertise was already there. The bottleneck was time. Every hour spent on admin, content, and tender tracking was an hour that wasn't spent on actual strategy.
Sami came to InterMeta to fix that. The brief was simple: build a system that takes the repetitive work off the director's plate. Without making the brand feel automated or generic.
Rather than glue together off-the-shelf tools, we designed three custom AI agents. Each tuned to a specific bottleneck the director was personally absorbing every week.
The first piece was a website that could properly express Sami's services, in detail, in a way users could actually navigate. The visuals, video and even the staff photography were polished with AI. But tuned away from the obvious AI look.
Most AI website generators produce something generic. We worked directly with the director to build a visual that was on-brand and felt human.
Once the website was live, the director took on our blog copywriting agent. It searches the web live for fresh news in their industry, pulls relevant studies and stats, generates accompanying imagery, and links back to Sami's own pages. Building SEO authority while it goes.
The agent uploads automatically. The director just reviews. No more sitting down to write a thousand-word post from scratch every week.
The biggest time-saver: an automated tender-tracking agent that pulls every relevant tender Sami has submitted and populates the existing spreadsheet automatically. No more manual entry.
On top of that, the monthly tender follow-up email is generated and sent automatically. Driven directly by the same Google Sheet the team already uses. Hours of work, gone, every month.
"The tender scraping has saved a lot of time. Time the director can now spend on the things they're actually good at."
The website looks human. The blog writes itself. The tender pipeline tracks itself. Sami Strategy didn't outsource its expertise. It outsourced everything around it, so the expertise has more room to breathe.
“Don has been extremely knowledgeable and helpful throughout our projects together. So far he’s created our website and set up automation tools to assist with our company workflows. We are now in the process of two more projects, and I plan to use InterMeta to slowly work through my entire system and process to optimise everything. Would highly recommend working with him — he’s also priced extremely competitively compared to other companies we have spoken to.”
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